Melanie secures investment to help find your way around Cleethorpes

Finding your way around a place you don’t know can be a challenge, but a simple to follow set of signs can reduce visitor stress, frustration and anxiety. But help is on the way for Cleethorpes.

As part of the Government funded regeneration programme in the resort, a new “wayfinding” strategy has been created by Hemingway Design who have been working with local groups to set out a coherent visual “language”, the colours, fonts and patterns that could be used for signs.

This strategy, containing draft concepts which draw on the town’s coastal setting, heritage and natural environment, has now been approved by the Council’s Cabinet.

The strategy also contains new styles of signage, including interpretation boards, directional signage and maps. These will now be taken forward to technical design stage.

Alongside the next phase of work, which will also include material sampling to make sure chosen materials can withstand the harsh marine environment, an initial application for £300,000 funding from the Pride in Place scheme will be made to implement the strategy in the resort, initially, from the railway station to the leisure centre.